The new model introduces Apple Intelligence, offering AI- driven features similar as announcement summaries and writing recommendations, originally in English, with expansion to other languages, including Chinese and Portuguese, in the coming months.
Replacing the iPhone SE, the iPhone 16e eliminates the home button and Touch ID in favor of Face ID, Apple’s facial recognition system.
The launch comes at a vital moment as Apple looks to revive iPhone deals, which have declined 2 since peaking at$ 205.5 billion in 2022. CEO Tim Cook has linked sluggish demand to the delayed rollout of Apple Intelligence, which is presently available only on the newest iPhones in select requests.
Despite the focus on AI, judges suggest most consumers upgrade their phones due to growing batteries or performance issues rather than new software capabilities. still, Apple stands to profit financially from raising the price of its entry– position iPhone, which is 40 advanced than the$ 429 iPhone SE.
The price increase could boost profit per unit vended, particularly as Apple’s periodic iPhone deals volume has remained stable at around 230 million bias.
The launch follows the duty of a 10 tariff on Chinese significances by President Trump, though judges believe Apple’s price hike was planned well in advance. The move aligns with Apple’s broader strategy to lift prices across its product range amid stagnant volume growth.
Apple is also laying on the iPhone 16e to strengthen its global position, especially in China and India. In China, its alternate– largest request, Apple’s share of smartphone deals declined 2.4 chance points last time to 15.5, while challengers like Huawei gained ground. In India, Apple increased its request share to 11, backed by strong iPhone 15 deals.
The iPhone 16e also marks Apple’s shift toward in- house connectivity technology with its custom– designed C1 modem, replacing Qualcomm’s chips. Apple has been working on the chip since acquiring Intel’s modem business in 2019.
While the C1 does n’t yet match Qualcomm’s full point set, experts say unborn performances could enhance battery life and extend to other Apple products, including iPads and Mackintoshes.
Apple introduced the iPhone 16e with a low– crucial online advertisement, swinging from its former high– profile launches. The company released a 13- nanosecond videotape featuring Tim Cook, a discrepancy to the one- hour event held for the iPhone SE in 2022.